Innovation Blog

Stop the Waste! Fight Famine! Eat the Soy, Don’t Feed it to Cows!

By Shlomo Maital



Soy veggie burger


  The world faces an urgent crisis. It hasn’t yet reached the media and headlines, because nobody is dying, starving, killing or being killed.  But it may happen, unless we act.  Here is why.

    Worldwide climate change and economic growth have created a large excess demand for wheat.  The world will produce 674 million tons of wheat this year, down 100 million tons from last year owing to drought and climatic change.  China’s production will drop precipitously, and China will now enter world markets to buy grain rather than export it.  We are already seeing significant food inflation worldwide.  It will hurt the poor, who already live on the edge.  Part of the cause of the Egyptian riots was a precipitous rise in the price of bread.

   There is a solution. It is called soy.  Soy is a wonderful nutritious food, with high vegetable protein content.  You can make veggie burgers out of it, and other foods, that are very tasty. An Israeli firm Tivall has done this for many years and has marketed it successfully to Israeli mothers, who want to feed their children healthy nutritious meals.    

    Did you know that 98 per cent of the soybeans grown in the world are fed to animals?  Eating meat is incredibly inefficient.  It takes seven vegetable calories fed to cows to generate one meat calorie.  What a waste.  And the world is eating more and more meat, as the meat-eating middle class grows in Asia.  Moreover, food experts tell us that one calorie of protein (soy)  is more satisfying to the body than one calorie of carbohydrate (grain or rice) because it takes longer to digest.

   Let us see a concerted combined effort by innovators and marketers, to create soy-based protein foods, that are delicious, and to market them to people who traditionally are highly conservative and loathe to change in their eating habits.  Let us see McDonald’s create a soy-based veggie burger and market it!  Let us tackle the worldwide food shortage before people begin to starve and die.