Big Disrupters of 2014
By Shlomo Maital
Disruptive technology is technology that completely changes the ‘game’ for established players in an industry – changes the nature of business, products, services, marketing or other key aspects of doing business and creating value. Harvard Business School Prof. Clayton Christensen drew our attention to disrupters many years ago. Established companies that ignore disrupters do so at their peril.
Here is part of the Financial Times list of the major disrupters of 2014. According to Financial Times reporters, “the range and number of individuals and companies that are upending business models around the world” is on the rise. … “the disrupters are everywhere”.
- Uber: Tim Bradshaw and Murad Ahmed has become “the poster child of Silicon Valley for disruption”; the 5-year-old company revolutionised the taxi business in 230 cities and 51 countries without owning a single car, through its smartphone app.
- Alibaba: This online retailer, with $300 b. worth of online sales has transformed retail in China. It is now “snapping up low hanging fruit in overly state regulated markets” for everything.
- Bob Diamond in Africa: He quit Barclays, and has now shown you can make money by inveting in sub-Saharan Africa. He raised $352 m. through an IPO in London in Dec. 2013, and has done deals in Botswana, Mozambique and Tanzania.
- Aldi and Lidl: They are disrupting the grocery market around the world, and Aldi is even exploring China. They have doubled their market share in the UK in the past four years. Aldi has opened 1,350 stores in the U.S. and aims at 2,000 by 2018. Lidl too will soon invade the U.S. market.
- Ford: Hard to think of Henry Ford’s moribund car company as a disrupter, but the new F-150 pickup truck, with an aluminium body, never used before on a high-volume vehicle, is indeed a disrupter. To do this Ford had to replace arc-welders with new machines to screw, rivet glue and laser panels together. I remember another disrupter – Subaru, which made aluminium engines in 1973; I bought one, it was great, but was warned it would fail. Soon everyone was using aluminium for engines.
- Tesla: last June founder Elon Munk offered to open up its patent book, which is very large, to rivals, “in the spirit of open source movement, for the advancement of electric vehicle technology”. This was a clever move, not just PR. Munk wants the big car makers to adopt Tesla technology and boost the market for electric cars. Imagine if other large companies (Intel, IBM, Hitachi, Samsung, Apple) opened THEIR patent books so that everyone could use them free of charge.