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What Is Your Mantra?
By   Shlomo Maital

In Sanskrit, the word ‘mantra’ means “a sacred utterance, a numinous sound, a syllable, word or phonemes, or group of words believed by practitioners to have psychological and spiritual powers”.

     I teach my entrepreneurship students to work hard on a ‘mantra’ for their startup idea – three words that capture the essence of their value creation.  Great mantras do have power.

       For Nike, for instance: authentic athletic performance.  For Wendy’s (fast food chain): healthy fast food.  (Nike’s Just Do It! is a marketing mantra, not a ‘this is what we stand for’ mantra).

       A new documentary on Brexit (Britain’s exit from the EU) focuses on the person who lead the pro-Leave campaign in 2016, Dominic Cummings. He chose a three-word mantra for the campaign:   Take Back Control. It was brilliant. It captured what the British people wanted – control of their borders. Problem was — taking back control of the borders also involved a hornets’ nest of other intractable problems, including the Ireland-Northern Ireland border. But – the three-word mantra was crucial in the 52% majority for leaving the EU.

       I think each of us needs a mantra – a way to focus what we seek, why we are alive. A mantra is always an over-simplification, like the Brexit Leave mantra. But the advantage is, sharp focus. Einstein said, simplify as much as possible – but not more so. Can you simplify your own focus, down to three words, without distorting, or misleading?

       My mantra for the past few years, since I became a pensioner, is: Help Other People. The underlying logic: Pensioners become instantly transparent, the moment they retire. By creating value for others, you remain relevant and engaged. Believe me, it is not easy!  

       What is your mantra?   Do you need one? Has your mantra changed and evolved?  

 

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5G: What It Means for You
By   Shlomo Maital
 
     Cell phone users are mainly uninterested in the technologies that drive their smartphones.  Today’s technology is 4G (4th generation), and it began as LTE Long Term Evolution, which was the term used to describe how 3G (3rd generation technology) would evolve into 4th generation.   When your cell phone shows 4G, mostly, it is not really using 4G yet.    However, 5G is already on the way.
    But what is 5G (5th Generation)?  What will it do for us?
    “We think that 5G will have an impact far beyond 3G,” said Ben Timmons, Senior Director, Business Development of Qualcomm Europe. “It’s not going to be about personal communication anymore. It’s much more of a transformational technology that will have a huge impact on an enormous range of industries.”   Qualcomm of course is a major developer of 5G.   But – is this all commercial hype?
       Analysts at HIS Markit note, “Qualcomm is one of the main players in the development and deployment of the technology.  …. the American semiconductor giant has already successfully completed pre-commercial 5G  trials.”  Recently US regulators turned down an attempt by Broadcom to acquire Qualcomm.
      5G is really REALLY fast.  How fast is 5G?   “Samsung says it’s managed to achieve 7.5Gbps, while Nokia claims a more impressive 10Gbps. There’s also Huawei, which has managed 3.6Gbps.” In contrast:  4G at present runs between 5 and 12 Mbps (Megabits per second).  So 5G may be up to a thousand times faster. 
      What will this speed mean?   First – downloading / streaming will be really fast and easy, boosting this content immensely.  Second,  latency.  Latency is the ‘lag’ between, say, requesting a search and getting the answer.  It is now very short,  several hundred milliseconds.  But this is significant, especially when 5G is being used to transmit traffic information to self-driven vehicles.     5G will reduce latency lag to a few milliseconds.  And that difference is huge!
     The transition to autonomous vehicles will take years. Meanwhile, 5G can help cities significantly improve traffic management and traffic flow for self-driven vehicles.  Once 5G is in place,  machine learning and deep learning can use data from individual vehicles to alert drivers, first responders, redesign accident-prone road stretches, and in general make city driving safer and smoother.  However, the lethal mixture of autonomous and self-driven cars during the transition to autonomy will need careful management.   
     You will need a new smartphone that enables you to use 5G.  But don’t buy one just yet.   5G will be implemented during 2019 by AT&T, Verizon, Sprint and others.  But you won’t benefit from the full lightning 5G speed until the American mobile carries upgrade all their key central switching equipment,  perhaps late in 2019 or early 2020. 
       According to Don Clark, who writes the Personal Tech column in the New York Times,* most Americans have never heard of 5G and are unaware of what it does.  This is absolutely fine.  The best technology is the kind that, like sci fi writer Arthur Clark once said, seems like invisible magic.
      Note that China is a major player in 5G.  The Economist worries that carriers who buy 5G network technology from China’s Huawei  may leave the network vulnerable to prying eyes (spying).   This is just another instance of the growing technology war between the US and China. 
• “What 5G will mean when it arrives this year’.  NYT  Wed. Jan 2, 2019.

Estonia:  Government Services Online On-Demand!
By   Shlomo Maital
  
    Hey, has anybody noticed little Estonia lately?  Time the world took notice.
As the whole world talks about the ‘digital revolution’ and ‘online government services’, Estonia has raced ahead and actually done it, quietly.
 Now they are offering to share what they did with the world.  “We have built a digital society”, Estonia says,  “and so can you.”
   What exactly have they done?
   Well – 21 years ago, it began with e-governance;  then paying taxes online in 
2000;  digital ID’s in 2001; voting online in 2005; public safety in 2007; blockchain in 2007; e-health in 2008; and e-Residency in 2014. 

     Basically – all the services you need from the Estonian government, you can get online.  You can pay your annual taxes, or file your annual return, online, in 20 minutes.  Now you can establish residency.
     I visited Estonia some years ago, on a benchmarking trip with Israeli managers.  I found the visit startling.  It all began with the Soviet Union.  Estonia once belonged to it.  The Russians feared computer science, and so banished computer science to the fringes, to Estonia.   Estonia now leverages that huge advantage.   Some 15 years ago,  a group of Estonians helped create Skype, along with a Swede. 
     Estonia offers to freely share what it knows and what it has done with the world.  I wish my country Israel, called Startup Nation, would visit Estonia and learn seriously what they’ve done.   Instead, my Prime Minister visits Brazil, praises the far right new President Bolsinaro, and plays soccer on the Copacabana 
 Beach. 

    Alas.

Blog entries written by Prof. Shlomo Maital

Shlomo Maital
January 2019
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