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  Think B I G

By Shlomo  Maital

think-big_

 Yesterday I spoke to a group of entrepreneurs, at University of Sao Paulo, hosted by Prof. Fabio Kon.  The gathering was initiated by students, and it was organized in an interesting manner.  Each participant identified himself or herself in one of three categories, using colored badges:  criacao (creative ideas); negocios (manager or business person); and desenvolvedor (developer, or entrepreneur).  There were very few “criacao’s”, but lots of negocios and desenvolvedor.

   My main message to them was “think big”.  If you’re going to invest years of your life in working on implementing an idea,  it should be a big one,  not an 8 per cent improvement in something that already exists. 

   There are three avenues for ‘thinking big’.   I illustrate it using diagrams:

       X axis:   number of people you affect.   Y axis:  amount of value you create for each, on average.

    One:   Make a huge improvement in life, create huge value, for a huge number of people.   Example:  Jack Noyes inventing the integrated circuit. Or a cure/preventative for malaria.

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 Two:  Make a huge improvement in life, create huge value, for a relatively small number of people.  Example:  Vaccine for a rare disease.

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  Three:   Create fairly small value for a very large number of people. Example: iPhone.

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 In other words:  a huge fat rectangle;  a thin tall rectangle; or a short wide rectangle.

    But somehow – SOMEthing needs to be big, either the value you create or the number of people you affect, or both.   Why?

   Because big ideas attract people with big abilities. Because big ideas generate energy and passion you need to implement them.  Because we need big ideas to fix big problems, when small ideas will just not do the job.

   Persuaded?  Do you have a big idea?

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Blog entries written by Prof. Shlomo Maital

Shlomo Maital
January 2018
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